AGENTS OF SOCIALIZATION

 

There are a number of things that can affect an individual’s socialization process.  The amount of impact that each of the agents has on an individual will depend on the situation, the individuals experiences, and the stage of life the individual is in.

 

Taken from Canadian Society: a Changing Tapestry, 1994, 36.

 We are going to look closely at 4 of the above.

 Family

 *      First emotional tie
*      Greatest impact on socialization process
*      First place to learn language, norms, and values of the culture
*      May be problematic
*      Parents/Guardians may reproduce negative modeling that they experienced as a child

 Schools

 *      Opens the door to a new social world
*      Provides importance that society places on gender and race
*      Provides information to individuals understand themselves and others
*      Provides skills to function as a citizen and a worker
*      Exposure to inequality
*      First experience of economics and social status
*      Reduces opportunities for control and makes children feel less competent

 Peers

 *      Influential from late childhood through adolescence and early adulthood
*      Learn how to form relationships without adult supervision
*       May encourage good and bad interests
*      May guide short term choices
*      Change behaviour and personality to be accepted by peers

 Mass Media

 *      Represents impersonal communication directed at a certain audience
*      Major type of secondary socialization
*      Influences people’s behaviour through modeling and imitation
*      The mass media can create and influence/control perceptions of what is important in society selecting   and stressing particular topics, views, interpretations, and themes.
*      Advertising secretly manipulates the audience

                                           Back to Notes Page